AGAIN; WE LEARN FROM THE BEST!
David Brown, EVP/GM, Meredith Xcelerated Marketing
January 19, 2012 Luncheon Recap
Talk about starting 2012 right! dmaDetroit did it with a knockout presentation and Customer Relations Management from Meredith Xcelerated Marketing’s EVP and General Manager, David Brown.
dmaDetroit’s audience eagerly absorbed information from Mr. Brown who took the letter “C” from CRM and showed attendees how CRM efforts reach beyond a customer-only focus. He demonstrated how the “C” also can mean confusion, CMO’s, communities, consortiums and, especially, content.
Those responsible for CRM must work to understand individuals as well as markets and focus on relationships in addition to markets – and create a roadmap to better provide... more
OUR BEST EDUCATIONAL EVENT, EVER!
The aroma of good old-fashion bacon and eggs filled the air. Steaming coffee invited you still closer to the bountiful breakfast buffet, loaded with everything you might want in an edgy but healthy array.
All designed to help you get ready for one of dmaDetroit’s most interesting events, including a pair of educational seminars, coupled to an exceptionally powerful luncheon panel discussion.
The morning began with an intriguing treatise on Psychology-Based Marketing, presented by Jeanette McMurtry, Principal of e4Marketing Company. She dove right into our minds by reminding us that computer generated materials allow us to go beyond mere personalization of our marketing tools.
Technology enables us to …CLICK HERE FOR COMPLETE ARTICLE