AN INCREDIBLE
EVENING AT THE CROFOOT
The
next time you watch the Oscars on television, take a step back, pause, and then
recall how beautiful the 2011 Target Awards evening was orchestrated. It
wasn’t only the night, and it wasn’t only the atmosphere, this special evening
was brought together by the beautiful people.
“The
Oscars” pales in comparison to our own very special gala evening, held this
year at a delightful, new venue; the exceptional CroFoot Ballroom in “uptown”
Pontiac. Truly, the atmosphere reflected a level of energy not previously
experienced at the Target Awards evening.
The
glamour abounded for this colorful evening, and Detroit’s own Lisa Jessewein as
Mistress of Ceremonies carried the theme beautifully, along with music
perfection by The Science Fair.
For this
year’s re-cap, we shall rely on the wonderful array of photography you see here
to bring you the story. Even if we were fortunate enough to have world-class
writer such as Edna St. Vincent Millay describe our Target Awards
evening, it would be virtually impossible to do justice to this year’s evening by
mere words. These photos and captions do an exceptional job of letting you
visibly enjoy the pleasures experienced by those who did attend.
The
Target Award winners themselves deserve additional accolades, beginning with
the annual honor bestowed on the “person of the year” who received the dmaDetroit
Lifetime Achievement Award; Campbell Ewald’s Ms. Janice Easton.
The Direct Marketing Association of Detroit is truly grateful for the many
years she has contributed to our industry.
The
other award of exceptional importance is given to the direct marketing program
that is, in fact, considered “the best in class.” This year, Meredith
Integrated Marketing and their Jeep Grand Cherokee Launch Target
Direct Marketing program earned this coveted award.
For
this year, the other “big” winner, in terms of total awards captured, was Doner
Advertising with a total of seven Target Awards including four First Place
trophies and three Second Place winners.
A
complete list of Target Award Winners is shown below.
Expressions
of extreme delight poured out of anyone who was asked about the evening – even
dmaDetroit’s President, Alex DellaTorre described it as an “incredible
night.”
Be sure to
check out all of the event pictures via:
http://matthew.pro/2011/TargetAwards/17231917_J7hBX2
(The password is “TargetAwards”)
2011 Target
Awards List of Winners….Congratulations!!!
Category Company
Name Campaign Award
.
Automotive
Over $500/M Meredith Integrated Marketing Chrysler
Group LLC - Jeep Grand Cherokee Launch TDM Golden Target Award
Contributions
to dmaDetroit Campbell Ewald Janice
Easton Lifetime Achievement Award
Pharmaceutical/Healthcare
Over $500/M Marketing Associates EnterpriseRX Pharmacy System
Tradeshow Merchandising 1st Place Target Award
Information
Technologies Under $500/M Marketing Associates Compuware
eNurture Program 1st Place Target Award
Retail
and Direct Sales Over $500/M Glo Marketing Chazzano
Coffee Web Launch 1st Place Target
Award
Retail
and Direct Sales Over $500/M Glo Marketing New
York City Pizza Email Club 2nd
Place Target Award
Retail
and Direct Sales Under $500/M Ziebart International Corp. Ziebart
Cyber Monday 1st Place
Target Award
Retail
and Direct Sales Under $500/M Ziebart International Corp. Ziebart.com
Web Redesign 2nd
Place Target Award
Retail
and Direct Sales Under $500/M Glo Marketing WOW
Brows! Email Club 3rd
Place Target Award
Automotive
Under $500/M Meredith Integrated Marketing Chrysler
Service Mini Magazine 1st Place Target
Award
Automotive
Under $500/M Marketing Associates Ford
Partner Recognition Program Redesign 2nd
Place Target Award
Automotive
Over $500/M Meredith Integrated Marketing Jeep Grand
Cherokee Launch TDM 1st Place Target Award
Automotive
Over $500/M Marketing Associates SmartAuction
GigMark Mailing 2nd
Place Target Award
Automotive
Over $500/M Team Detroit Ford
Customer Service Division OAC Welcome Package 3rd
Place Target Award
Bus./Consumer
Services Over $500/M Campbell Ewald USPS San
Francisco Heart Campaign 1st Place Target Award
Business
and Consumer Services Over $500/M Campbell Ewald Navy.com
Website Redesign 2nd
Place Target Award
Bus./Consumer
Services Under $500/M Campbell Ewald United States
Navy Physician Workforce Direct Mail 1st Place Target Award
Business
and Consumer Services Under $500/M Doner Advertising ADT
- ATM Skimming Dimensional Mailer 2nd
Place Target Award
Business
and Consumer Services Under $500/M Marketing Associates TIP
Capital Website and Message Design (tipcapital.com) 3rd
Place Target Award
Financial
Products/Services Over $500/M Campbell Ewald USAA -
Win-Win Sweepstakes 1st Place Target
Award
Financial
Products/Services Under $500/M Campbell
Ewald USAA -
Retirement 1st Place Target Award
Communications/Utilities
Under $500/M Doner Advertising ADT - New Mover Direct
Program 1st Place Target Award
Insurance
Over $500/M Duffey Petrosky Blue
Cross Blue Shield of Michigan Small Business 1st Place Target Award
Insurance
Over $500/M Duffey Petrosky Blue
Cross Blue Shield of Michigan Radio Network 2nd
Place Target Award
Insurance
Under $500/M Doner Advertising Automobile
Club of Southern California - Just Announced 1st Place Target Award
Insurance
Under $500/M Doner Advertising AAA
Texas - Rates to the Rescue 2nd
Place Target Award
Communications/Utilities
Over $500/M Doner Advertising ADT - Resale Remail
Optimization Direct Program 1st Place Target Award
Communications/Utilities
Over $500/M Doner Advertising ADT
- Pulse DRTV Launch 2nd
Place Target Award
Travel/Hospitality
Over $500/M Doner Advertising Great Wolf
Lodge - Wolf Tracks Direct Program 1st Place Target Award
Publishing/Entertainment
Under $500/M TEN Brand Aestival Festival 2010 1st
Place Target Award