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We believe that membership can
elevate your career and can grow
your business - it will also add
depth to your personal contacts
within the industry. Active
participation can also position
your company as a direct
marketing leader in the community.
Other benefits include:
- Discounted event rates
- Relevant topics presented
by renowned marketers
- Networking opportunities
- Promotional opportunities
Welcome to our Newest Members!
Melanie Pentecost
Kenneth Sheibels
Sue Barber
John Cook
Beth Ann Tesluk
Raj Michael
Troy Foust
Philip Locke
Eric Papacek
Brien Baumgartner
Membership Benefits-Learn More
dmaDetroit Brochure PDF |
Direct Marketing Association of Detroit Welcomes Christine Lemyze, Vice President of Marketing Global Technology Services, IBM North America for May 3rd Luncheon
Topic: “2011 IBM Global Chief Marketing Officer (CMO) Study”
Hear first-hand IBM’s in-depth study of more than 1,700 marketing executives from companies of various sizes, across a wide range of industries and regions. The study reveals emerging trends and responses to the evolving scope and needs of marketing and the new skills required for marketing professionals everywhere. IBM is pleased to share what is top of mind with CMOs.
The luncheon will be held Thursday, May 3, 2012 at the Westin in Southfield -- there is still time to register.
Attendees will learn:
- The changing role of marketing and new expectations
- Value of becoming a social business
- Challenges of delivering a consistent customer experience
All attendees will receive a copy of the CMO Study, Bringing Science to the Art of Marketing at the event
Event Details:
When: Thursday, May 3, 2012, 11:30 - 1:30PM
Where: Westin Southfield Hotel
1500 Town Center
Southfield, MI 48075
Registration Fee:
dmaDetroit Members -- $30 ($35 at the door even with pre-registration)
Non-Members -- $40 ($45 at the door even with pre-registration)
New Members or renewals -- Free (w/ 1 yr. $90 membership)
dmaDetroit Members Table of 10 -- $280
Non-Members Table of 10 -- $375
How to register:
Registration Site: http://tinyurl.com/dmaDetroitCMOStudy
Call the dmaDetroit: 248-955-8151
Send an e-mail: dmadetroit@hotmail.com
For more information call the DMAD at 248.955-8151, or go online to www.dmad.org.
16th Annual Advanced Integrated
Marketing Symposium (AIMS)
Thursday, March 29, 2012
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Detroit's most informative and best attended event in direct marketing.
Now in its 16th year, the Advanced Integrated Marketing Symposium (AIMS)
Location: The Westin Book Cadillac Detroit
It was a great event -- you'll want to attend next year!
This year's symposium focused on OPTIMIZATION.- how you can deliver optimal experiences across multiple customer touch points. We heard how the marketing mix is evolving and what world-class marketers are doing to stay engaged with their audiences.
Speaker line up:
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Jim Campbell, U.S. Vice President, Performance Vehicles and Motorsports, General Motors Corporation |
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Andrea Riley, Automotive Marketing Executive, Ally Financial |
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Jenny Holaday, Senior Vice President of Operations, MotorCity Casino Hotel |
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Joel Book, Director of eMarketing and Education, ExactTarget |
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Keith Shields, Director - Decisions Sciences group, Marketing Associates |
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Todd Stainbrook, Head of Automotive, Specific Media |
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Tyson Higginbotham, VP Marketing/Business Development, COG INC |
Thank you to our Key Sponsors!
Audio and Visual services provided by Soundque
Our Dessert Sponsor
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AGAIN; WE LEARN FROM THE BEST!
David Brown, EVP/GM, Meredith Xcelerated Marketing
January 19, 2012 Luncheon Recap
Talk about starting 2012 right! dmaDetroit did it with a knockout presentation and Customer Relations Management from Meredith Xcelerated Marketing’s EVP and General Manager, David Brown.
dmaDetroit’s audience eagerly absorbed information from Mr. Brown who took the letter “C” from CRM and showed attendees how CRM efforts reach beyond a customer-only focus. He demonstrated how the “C” also can mean confusion, CMO’s, communities, consortiums and, especially, content.
Those responsible for CRM must work to understand individuals as well as markets and focus on relationships in addition to markets – and create a roadmap to better provide... more
OUR BEST EDUCATIONAL EVENT, EVER!
The aroma of good old-fashion bacon and eggs filled the air. Steaming coffee invited you still closer to the bountiful breakfast buffet, loaded with everything you might want in an edgy but healthy array.
All designed to help you get ready for one of dmaDetroit’s most interesting events, including a pair of educational seminars, coupled to an exceptionally powerful luncheon panel discussion.
The morning began with an intriguing treatise on Psychology-Based Marketing, presented by Jeanette McMurtry, Principal of e4Marketing Company. She dove right into our minds by reminding us that computer generated materials allow us to go beyond mere personalization of our marketing tools.
Technology enables us to …CLICK HERE FOR COMPLETE ARTICLE
Response Newsletter
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and how you can get involved?
Sign up for dmaDetroit's e-newsletter today!
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The dmaDetroit Launches Interactive Job Board for the
Direct and Interactive Marketing Industry!
dmaDetroit Career Network
By visiting http://jobbank.dmad.org, employers and recruiters can use the dmaDetroit Career Network to reach the largest audience of Direct and Interactive Marketing professionals, including the 500 members of the dmaDetroit. dmaDetroit members are experienced marketing professionals who annually recommit to uphold the highest standards of professional conduct.
View the full dmaDetroit Career Network Press Release.
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